Archive for the ‘Culture’ Category

The Changing Perception of Media

The original title for this entry was going to be: ai???The Changing Definition of Media.ai??? Yet, I quickly realized that this would be inaccurate when you consider what the definition of the word media truly is. According to Webster’s Online Dictionary:

http://www.websters-online-dictionary.org/definition/media
Media
Noun
1. Transmissions that are disseminated widely to the public.
“Media” is a name that signifies or is derived from: “measure”, “habit”, “covering”, “ponder”, “cunning”.
Date “media” was first used in popular English literature: sometime before 1532. (references)
Etymology: Media \Me”di*a\, noun; plural Medi[ae](-[=e]). [New Latin, from Latin medius middle.]. (references)

As you can see, it is not the definition of media that is changing, but our perception of what it means and consists of. Our overall sense of the media is now stretching and evolving into something more fluid, more diverse, and far more immediate.

Of course, many forget that these transformations have always been taking place even without the effect of the Internet. The days of the Big-Three Network evening news programs steadily succumbed to 24-hour cable news throughout the past two decades and now even these entities struggle to define themselves and maintain audiences against the rapid fire quickness of the online world.

Overall, one of the first concepts that we need to accept and embrace is that the very idea of media has always been changing and growing. There is no doubt that the Internet has enormously sped up the process, but our actual perception of it has never been permanent to begin with.

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Inaugural Post

Welcome! I look forward to interviewing the most fascinating thought leaders involved in old, new and social media. So much is changing in the media world and I thought it would be a good idea to properly chronicle it by speaking with some of the most insightful players involved in transforming the ways in which we access our daily news and communicate on a one-on-one basis. Stay tuned for future posts…

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