This has got to be a first. I am including this link to one of Roy Greenslade’s blog posts on The Guardian (UK) Online not for Roy’s article, but for a particular reader’s feedback comment. The overall tone of the post is a bit pessimistic about the potential impact the iPad (and let’s not forget the Kindle either, which is also an exceptional device) could have on the newspaper industry.
With its doom and gloom aside about people paying content, the first comment cuts through the negativity and makes the brilliant point that people will pay for a newspaper app….if the presentation warrants it. Check out this quote from a poster named BeAloud:
“Web browsing isn’t always good on the iPad, while newspaper apps could benefit from a clever design that would exploit the touch interface and provide the ideal user experience.”
Couldn’t have said this one better myself. This point is reinforced if you ever research some ebook reviews on Amazon.com lately. A lot of the reviews are not about the works themselves, but instead, the way the content looks on the Kindle. Newspapers really need to get up to speed about how to offer their content on digital and mobile platforms in a truly compelling way and quit fighting a losing battle for the paper format of yesterday. Somewhere even a dinosaur is yawning.