Well look who’s been getting into the social gaming business…the House of Mouse. In a very smart and strategic move, Mickey and friends are making the inevitable transition to social gaming by purchasing Playdom for more than $700 million dollars. The company has more than 42 million players a month involved in games that include “Social City,” “Sorority Life,” “Market Street” and “Bola,” among others. Here are more details about the deal from MarketWatch.
Students of the life and career of Walt Disney would most certainly agree that not only would Uncle Walt approve of these acquisitions, but if he was around in the present day his empire would most surely have started on the Internet and be based upon computer animation.