Indian Summer Beach Reading

With the summer having passed, I wanted to take the opportunity to focus on an online book publicity campaign that I found extremely interesting. Media shy author Thomas Pynchon engaged in an innovative Internet campaign to help promote his latest book, Inherent Vice.A somewhat traditional detective novel about Larry “Doc” Sportello, a drug-addled private eye (or as Thomas Magnum would prefer me say: private investigator), the novel is set around 1970 in the fictional California town of Gordita Beach.

Pynchon decided to narrate a clever online trailer for the book which was subsequently posted on YouTube and even posted a song list on Amazon.com that compromises some of the 60’s artists and music mentioned throughout his book. For an author who has a track record of avoid traditional media, it really is noteworthy that he decided to use these 21st century methods of communication with potential readers. (Also, if you plan on reading on of his work, I can’t recommend the Thomas Pynchon Wiki highly enough. The exhaustive research and detailed constributions from readers are truly astounding.)

Overall, it looks like online communication could change the traditional standby description of the “reclusive author.” Who knows, maybe right now JD Salinger is in the middle of an adventure on World of Warcraft

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